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News from the world of craft beer brewing!

The Future of the Craft Beer Market in China & Hong Kong

Tomy Fong, beer consultant, writer and craft beer educator (This article originally appeared in SEA 2018 conference programme) China – over 1.3 billion population China! Still a mysterious Asian country for a lot of people. The rules and laws are very different to what we are used to in many other countries and I am telling you, they are very difficult to understand – that makes it very difficult for outsiders to enter the market. Also, the way many Chinese do business relies very much on their “social networks”. Networking plays a very important part in their business, so if...
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When Quality Goes Out the Door

By Brian Bartusch (This article originally appeared in SEA 2018 conference programme) — “Hey, taste this.” “Why, is it bad?” “It tastes flat – like, blah. Like sweet caramel and then nothing. Nothing at all like a West Coast IPA.” I take a big sniff and immediately wish I hadn’t. A tired old butter-bomb, dead and dusty, alcoholic prune juice from a cardboard cup. What should be a beautiful fruity IPA is instead a disgrace. I take a sip and then another – but it’s like trying to wheedle hop aromas and flavors out of a corpse that’s been wrapped...
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SEA Brew Gives Back to Thailand through Habitat for Humanity

The SEA Brew conference was born out of a desire to build a platform for Asia’s brewing industry to gather and exchange ideas on how to better their craft and meet others looking to achieve the same. We’ve been doing this successfully for 5 years. We believe it’s time to start giving something back to our host countries. Starting this year, SEA Brew will host a charity event as part of our conference social programme to raise funds for a worthy cause. For 2019, given our host city is Bangkok, we’ve chosen Habitat for Humanity Thailand. Established in 1998, Habitat...
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A Glance At The Southeast Asia Beer Industry

Kim Choong, Editor at (This article originally appeared in SEA 2018 conference programme) South East Asia was a treasure trove of resources for several European countries in the 18th and 19th centuries and shipped along on the sea voyages to the colonies was beer. Naturally, breweries popped up for faster supply than shipping them from the motherlands; these commercial breweries were either opened by rich businessmen or as joint ventures with the local governments. Several major European breweries producing mainly pale lager styles now have majority market share in the Southeast Asian countries. Here’s a quick glance what is...
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Beer Style Trends in Southeast Asia

Last year we undertook the first survey of the region’s craft breweries to help build a picture of what was happening in Southeast Asia – below’s what we found out was trending on beer styles from the perspective of the styles being brewed (not quantities)… With strong North American influence on the global microbrewing industry it is not surprising to see hoppy IPA’s and Pale Ale’s dominate the ‘most brewed’ styles. What was surprising, however, is that Golden Ale are so far down the order. Most breweries, particularly if they are operating as brewpubs or have their own taproom will...
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