The First Southeast Asia Microbrewing Industry Insight Report reveals an expected 350% growth in the market for the period 2017-2021
The beer market in Southeast Asia has seen significant growth in the number of microbreweries over the past 10 years, and more specifically in the past 3 years, where the market has seen a tripling in size from 46 microbreweries to 154 from the beginning of 2015 to the end of 2017.
This growth of the microbrewing market has come at a time of solid economic growth in Southeast Asia. Since 2015 the region has seen substantial increases in Gross Domestic Product (DGP) amid a time of consistent population expansion. The International Monetary Fund has predicted a further 5.3% growth across the region in 2018 and again in 2019 with a favourable mid-term outlook.
With this growing population comes the emergence of a more affluent middle class with a greater disposable income, particularly the young who tend to consume more craft beers than older drinkers. The research shows double – and in some cases triple – digit growth in sales of craft beer expected for the region between 2018 and 2021.
These are just some of the key findings from the first Southeast Asia Microbrewing Industry Insight Report 2018-2021. Included in the 50 pages are insights and intelligence covering Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, The Philippines and Vietnam.
The information was gathered during the 2018 Southeast Asia Brewers Survey undertaken by Evolve Beverages Pte Ltd, on behalf of Seabrew Ventures Pte Ltd, organizers of the annual Southeast Asia Brewers Conference (SEA Brew), and was compiled through a detailed analysis of over 100 survey responses as well as market observations. Findings and further insights were verified through interviews with brewers and brewery owners active in the region’s main markets.
The report is for anyone looking to understand the current state of the craft/microbrewing market in Southeast Asia and the regions’ development potential.
Feedback about the report from the market has so far been extremely positive: “Excellent report … I wish such reports would be available for other (craft beer) markets.” says Thomas C. Raiser, Sales Director, Joh. Barth & Sohn GmbH & Co., KG, a member of the Barth Haas Group. And John Pemberton, Founder, Heart of Darkness Brewery says “My partners and I have found this report to be a very useful tool. It’s quantified the regional craft beer scene and given us good data to help us navigate Heart of Darkness’ growth across the region”.
The report serves the following key objectives:
• To describe, define and analyse the microbrewed beer market (also known as craft beer) within the Southeast Asia region.
• To collect reliable data on the growth of the microbrewed beer market in the region.
• To analyse and forecast the micro-brewed beer production in each country within the region.
• To analyse emerging trends in the individual markets and their contribution to the regional market.
• To analyse opportunities in the microbrewed beer market for stakeholders by identifying potential high-growth segments of the market.
To read the full press release, CLICK HERE.
This 50-page report is available now in PDF format for US$1,850.
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